DESIGNER / CREATIVE DIRECTOR

Joachim Froment | Belgian Industrial Designer | Product Design

Learn about Joachim Froment, a trailblazer in luxury design and creative strategy. Explore his journey, expertise, and passion for redefining high-end experiences through artistry and innovation.

Awards and Recognition

  • Rado Star Prize (2017)

  • Bolia Design Award (2018)

  • iF Design Award (2023)

  • CES Innovation Award (2023)

  • German Design Award (2024)

  • Paris DNA Award (2024)

  • Good Design Award (2024)

  • Core77 Award (2025)

His projects have been exhibited in Milan, Paris, London, and Brussels, and featured in publications such as Wallpaper, Frame, The Independent, and Elle Deco.

Joachim Froment –
Belgian Industrial Designer and Art Director

Joachim Froment is a Belgian industrial designer, artist, and art director based in Brussels. He is best known for award-winning product design.

He is the co-founder and creative director of Futurewave, a Belgian design and technology studio working with design, luxury, and tech companies across Europe.


Industrial Design and Sustainable Product Innovation

  • Industrial design for physical products, mobility, lighting, and furniture

  • Product design for high-end and luxury brands

  • Innovative product design for tech brands

  • Sustainable product design using recycled materials

  • Combing drawing, generative design and a hollistic processes

  • Large-scale 3D printing with recycled plastics

  • Art direction for product collections and exhibitions

His work focuses on bridging artistic expression and industrial feasibility, creating products that are both technically advanced and emotionally resonant.


Education and Professional Background

Joachim Froment graduated in Industrial Design from La Cambre (Brussels) and obtained a Master's degree in Product Design from the Royal College of Art in London in 2017.

He began his career at Skibsted Ideation in Copenhagen, where he worked as a designer and project manager for leading Scandinavian brands including HAY, Engelbrechts, Danfoss, and Biomega.

Today, he co-leads Futurewave, collaborating with design, luxury, and technology companies to develop forward-thinking physical products.


Design Philosophy

Joachim Froment’s work is rooted in the idea that industrial design can create a meaningful physical improvement for the 21st century. He combines scientific rigor, advanced manufacturing technologies, and artistic sensitivity to create durable, sustainable, and forward-thinking objects.


Manifesto : "The symbiosis of Poetry and Industry as a real physical improvement of the XXI century"

Thesis : "Agape love to design the 21 century” : CLICK HERE

Portfolio: Industrial Design Projects


Frequently Asked Questions

  • No. He is an industrial designer focused on physical product design and sustainable manufacturing processes with a hollistic approach.

  • No. His work focuses exclusively on physical products and industrial design.

  • He is based in Brussels, Belgium, and works with clients across Europe.